R.E.A.L. Communication Strategy — The 8 “I”s Model
22 min readFeb 7, 2024
In the vast expanse of human interaction, communication stands as the bedrock upon which relationships are built, ideas are shared, and understanding is forged. Yet, amidst the myriad models and theories that seek to decode the art of communication, emerges a distinctive and transformative approach: the 8 I’s R.E.A.L. Communication Strategy Model. This model is not merely a method but a journey — a…