R.E.A.L. Communication Strategy — The 8 “I”s Model

Penny Leong
22 min readFeb 7, 2024
8 i’s R.E.A.L. Communication Strategy Model — Penny L.

In the vast expanse of human interaction, communication stands as the bedrock upon which relationships are built, ideas are shared, and understanding is forged. Yet, amidst the myriad models and theories that seek to decode the art of communication, emerges a distinctive and transformative approach: the 8 I’s R.E.A.L. Communication Strategy Model. This model is not merely a method but a journey — a…

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Penny Leong

I enjoy enriching and inspiring people lives by turning knowledge into practical wisdom. I am currently researching about self-leadership.