R.E.A.L. Communication Strategy — The 8 “I”s Model
In the vast expanse of human interaction, communication stands as the bedrock upon which relationships are built, ideas are shared, and understanding is forged. Yet, amidst the myriad models and theories that seek to decode the art of communication, emerges a distinctive and transformative approach: the 8 I’s R.E.A.L. Communication Strategy Model. This model is not merely a method but a journey — a nuanced exploration of how we connect with others and ourselves, blending the pragmatics of message delivery with the profound depths of self-leadership.
At the heart of this innovative model lies the recognition that effective communication transcends the mere exchange of information. It is an art form that demands intentionality, understanding, and, most importantly, a reflection of our innermost selves.
The 8 I’s — Intention, Intensity, Inspiration, Interesting, Interaction, Instil, Influence, and Impact — serve as guideposts on this journey, each “I” representing a critical phase in the communicative process, from the inception of a thought to the realisation of its effect on the world.
What sets this model apart is its foundational premise, rooted in the R.E.A.L. Self-Leadership framework — Self-Reflection, Emotion, self-Awareness, and self-Learning. This integration posits that effective communication…
